The idea that if you were in an elevator/ lift with a potential investor/ new business client and you had to describe your business / sell it in within 2 minutes. Most recently this has been shorted to the “New York Minute”.
Engagement rate reflects how relevant your audience is and how much they interact with your brand profile/ page (likes + comments + shares / followers)
Content that is only accessible for a brief period of time – widely popular is “stories” and platforms like Snapchat. The idea that as it is temporary content it takes advantage of FOMO (fear of missing out) and is designed to elicit an immediate response from a user / continuous viewing to “keep up”.
EVP - Employer Value Proposition
This is a company’s people promise. Just like how you have a USP for a business to consumer, this is the reason why for their people
E-Privacy refers to the laws and regulations that protect the privacy of personal data when it is collected, stored, and processed through electronic means, such as on websites, mobile apps, and social media platforms. It’s mainly applicable in the EU through GDPR and ePrivacy Directive.