The idea that if you were in an elevator/ lift with a potential investor/ new business client and you had to describe your business / sell it in within 2 minutes. Most recently this has been shorted to the “New York Minute”.
Engagement rate reflects how relevant your audience is and how much they interact with your brand profile/ page (likes + comments + shares / followers)
Content that is only accessible for a brief period of time – widely popular is “stories” and platforms like Snapchat. The idea that as it is temporary content it takes advantage of FOMO (fear of missing out) and is designed to elicit an immediate response from a user / continuous viewing to “keep up”.
This is a company’s people promise. Just like how you have a USP for a business to consumer, this is the reason why for their people